Case Study: WXMI-TV achieves 5,000 qualified leads and $10,000 in revenue with Second Street Lab

Grocery Sweeps Generates 5K Leads for Advertiser, $10K in Revenue

WXMI-TV, a small-market television station in Grand Rapids, Michigan, wanted to create a sweepstakes that would both engage the community and help a sponsor expand its regional presence. Using Second Street Lab as a source of inspiration and best practices, WXMI-TV developed the FOX17 Grocery Giveaway with support from DFCU Financial and ALDI.

Second Street Lab helped WXMI-TV shape a lead-generating, socially shareable promotion that collected entrant data and encouraged opt-ins for advertisers. The ten-day sweepstakes produced more than 8,000 entries, an 83% opt-in rate for WXMI-TV (6,752 opt-ins), a 65% opt-in rate for advertisers, nearly 5,000 qualified leads for the credit union, over $10,000 in revenue from two advertisers, and more than 1,000 social shares.

WXMI-TV

Julie Ardelan

WXMI-TV