Case Study: WCKX-FM achieves $12K in revenue and strong audience engagement with Second Street Lab

WCKX-FM Brings in $12K with Freestyle Video Contest

WCKX-FM (Power 107.5), an urban radio station in Columbus, Ohio, wanted to engage its audience while strengthening its relationship with Pepsi. The station turned to Second Street Lab for the Power 107.5 “King of the Booth” video contest, a promotion built around local artists submitting freestyle videos.

Second Street Lab helped launch and manage the contest, which featured Pepsi as the title sponsor and encouraged strong audience participation. The campaign generated $12,000 in revenue for WCKX-FM, attracted 82 video entries, drew 724 registered voters, and produced 2,706 votes across two rounds, successfully engaging fans and delivering value for the sponsor.

WCKX-FM