Second Street Lab
112 Case Studies
Case Study: The News Tribune drives $126K in sponsorship revenue with Second Street Lab
A Second Street Lab Case Study
The News Tribune - Customer Case Study
The News Tribune, a daily newspaper in Tacoma, WA, wanted to boost reader engagement and generate revenue during the six-month football season. Working with Second Street Lab, it launched a layered promotions strategy using a pro football pick’em contest, a fan photo contest, quizzes, and a fan infographic to reach both avid football fans and more casual readers.
Second Street Lab helped The News Tribune execute the multi-promotion campaign with heavy cross-channel branding, sponsor integration, and turnkey contests. The result was $126,500 in sponsorship revenue, 833 participants in the pick’em, and 578 photo contest registrants with 1,279 votes and 325 email opt-ins, proving the campaign successfully drove both engagement and measurable income.
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The News Tribune
Kate Bare
The News Tribune