Case Study: WHAM-TV achieves $12,500 in promotions revenue and 72 hot leads with Second Street Lab

WHAM-TV - Customer Case Study

WHAM-TV, a television station in Rochester, New York, needed a strong promotional concept to secure a long-term partnership with a local car dealership while boosting viewer engagement, summer ratings, and revenue. Working with Second Street Lab’s codeword sweepstakes tools, the station aimed to generate qualified car-buying leads and improve ROI for the sponsor.

Second Street Lab helped WHAM-TV launch a seven-month campaign built around a Chevy Cruze lease giveaway, promoted across TV, digital, social, print, and email. The result was $12,500 in promotion revenue, 372 new email opt-ins, and 72 hot leads, which were strong enough to secure a $22,000 promotions commitment for the following year.

WHAM-TV