Case Study: The Westerly Sun achieves $3,000 in new revenue and 3,300 pageviews with Second Street Lab

Prom Contest Brings $3,000 to Small-Market Paper

The Westerly Sun wanted a way to create new digital revenue while engaging its community, and turned to Second Street Lab for a prom giveaway contest. The small-market newspaper’s challenge was to help local families with prom costs while also attracting new advertisers and increasing pageviews and social engagement.

Second Street Lab helped The Westerly Sun run the contest with tiered sponsor packages, print and online ads, email, and social media promotion tied to local schools and businesses. The campaign generated $3,000 in new revenue, 625 entries, and more than 3,300 pageviews in two weeks, and the newspaper said it planned to reuse the contest and marketing materials for its sister paper.

The Westerly Sun

John Layton

Vice President and Advertising Director