Case Study: Entercom Portland achieves $50K revenue and 1,400+ opt-ins with Second Street Lab

Entercom Portland - Customer Case Study

Entercom Portland, a six-station radio group, wanted to take its annual Ultimate Fix Up home improvement sweepstakes further by generating more measurable value for sponsors and boosting revenue. Working with Second Street Lab, the team needed a way to turn a shared contest into something that could deliver more qualified leads for each advertiser while still feeling like one unified promotion.

Second Street Lab helped Entercom Portland build separate sponsor contests inside one umbrella ballot, add custom survey questions for lead qualification, and promote the sweepstakes through email, on-air, web, and social channels. The campaign generated over 2,000 entries, nearly 1,400 email opt-ins, hundreds of qualified leads, and $50,000 in revenue for Entercom Portland, or $10,000 per sponsor.

Entercom Portland