Case Study: CHUR-FM achieves $20K in revenue and 100+ advertiser opt-ins with Second Street Lab

CHUR-FM - Customer Case Study

CHUR-FM, a radio station in North Bay, Ontario, wanted to create a new revenue stream and attract a new advertiser through a Father’s Day promotion. They partnered with Second Street Lab using a Father’s Day SweepSTEAKS Ballot for Bavarian Link Meat Products, a local butcher and deli meat supplier, to engage listeners while helping the advertiser grow its database and social following.

Second Street Lab built a ballot asking people to choose their dad’s favorite cut of meat, added educational content about each option, and included email opt-ins, a Facebook Like option, lead-generation questions, and a bounceback email to drive store visits. The campaign delivered measurable results for Second Street Lab’s customer and the station: Bavarian Link Meat Products gained 100+ new email opt-ins and useful customer insights, while CHUR-FM generated $20,000 in revenue from its first Father’s Day ballot.