Case Study: WPSD-TV achieves 221 qualified dental leads and $5K revenue with Second Street Lab

Sweeps Delivers 221 Leads, Huge ROI for Dentistry

WPSD-TV, a television station in Paducah, Kentucky, needed a way to help Bohle Family Dentistry generate qualified leads for new dental implant patients. Working with Second Street Lab, the station launched a “Win A Whiter Smile” sweepstakes using teeth-whitening kits as the prize, along with targeted entry questions to identify interested prospects for the dental practice.

Second Street Lab’s sweepstakes campaign ran for four weeks across WPSD-TV’s website, on-air promotion, email, and Facebook, capturing email opt-ins and lead data from entrants. The promotion delivered 2,000+ entries, a 74% opt-in rate, 1,440 email opt-ins, 221 qualified lead requests, $5,000 in direct revenue for WPSD-TV, and 360 new Facebook followers for the advertiser.

WPSD-TV