Case Study: Tandoi Asphalt & Sealcoating achieves $250K in booked business with Second Street Lab

Tandoi Asphalt & Sealcoating - Customer Case Study

Tandoi Asphalt & Sealcoating wanted to find homeowners likely to need a new driveway and sealcoating, and partnered with Second Street Lab through WHAM-TV’s first-time engagement campaign, “The Great Pave Off.” The challenge was to turn community interest in an on-air giveaway into qualified local leads for driveway repair and replacement.

Second Street Lab built and supported a photo contest where homeowners submitted driveway photos, viewers voted on finalists, and lead-gen survey questions captured contact details and project timing. The campaign generated over 2,000 votes, 550 registrations, 148 email opt-ins, and 66 free estimate requests, ultimately driving $250,000 in booked business for Tandoi Asphalt & Sealcoating.

Tandoi Asphalt & Sealcoating