Case Study: Billings Gazette generates $70,000 with Second Street Lab's car giveaway campaign

Billings Gazette brings in $70,000 with Car Giveaway

Billings Gazette, part of Lee Enterprises in Billings, Montana, needed a high-impact way to help the newly opened Volkswagen Billings dealership stand out in a new market and build awareness quickly. The dealership partnered with Second Street Lab for a giveaway sweepstakes centered on a brand-new 2012 Volkswagen Jetta.

Second Street Lab created a complete print and digital marketing package and launched the “Win a Volkswagen” Facebook contest, driving traffic to winavolkswagen.com and a live giveaway event. The campaign generated $70,000 for the paper, helped Volkswagen Billings grow Facebook Likes from 54 to 2,100, exceeded sales expectations, and led to continued future business for Second Street Lab and the newspaper.

Billings Gazette

Ryan Brosseau

Digital Media Director