Case Study: Hubbard Interactive achieves the busiest week ever for Prime 47 with Second Street Lab

Special Reserve Offer Gives Steakhouse Busiest Week Ever

Hubbard Interactive, a division of Hubbard Radio, launched Cincinnati Special Reserve to help promote premium local offers. New-to-market steakhouse Prime 47 was struggling to build momentum in Cincinnati’s competitive dining scene, so it turned to Second Street Lab’s Special Reserve offer platform to drive traffic and awareness.

Second Street Lab promoted a $70 four-course dinner offer through email, social media, on-air mentions, and digital marketing, with room for wine upsells. The campaign made Prime 47’s following week its busiest ever, delivering seven of its busiest days since opening, increasing walk-in traffic as people saw the crowds, and even forcing the restaurant to retrain staff to manage the higher volume.

Hubbard Interactive