Case Study: The Atlanta Journal-Constitution achieves $30K in bracket revenue with Second Street Lab

The Atlanta Journal-Constitution - Customer Case Study

The Atlanta Journal-Constitution needed a way to boost revenue and advertiser participation around its long-running Mark Bradley’s Bracket Fiasco college basketball contest. Using Second Street Lab’s promotions guidance and sponsorship framework, AJC looked to create a more valuable package for local advertisers while increasing audience engagement.

Second Street Lab helped AJC implement three sponsorship tiers—Title Sponsor, 3-Point Sponsor, and Free-Throw Sponsor—along with VIP picker incentives and broad digital and print promotion. The program generated $30,000 in revenue for The Atlanta Journal-Constitution, while also expanding sponsor options to fit different budgets and driving stronger contest engagement.

The Atlanta Journal-Constitution

Jay Schultz

The Atlanta Journal-Constitution