Case Study: Steamboat Digital achieves 15x ROI for Steamboat Movement Festival with Second Street Lab

Sweeps Earns 15-Fold ROI for Yoga Festival

Steamboat Digital, a digital marketing agency under the Steamboat Pilot, was approached at the last minute to help promote the first-ever Steamboat Movement Festival, a 4-day yoga retreat in Northwest Colorado. The organizers needed to generate buzz, reach women over 40 within driving distance, and drive early registrations for the event using a tool from Second Street Lab.

Second Street Lab’s sweepstakes solution ran for two weeks and was promoted through newsprint, Facebook boosted posts, email, and local radio. It generated 649 entries, 102 paid registrations from a follow-up email promo code, and $23,460 in event revenue, delivering a 15x ROI on Steamboat Digital’s $1,500 promotion.

Steamboat Digital

David Wittlinger

Steamboat Digital