Case Study: The Daily Herald achieves nearly doubled event revenue with Second Street Lab

Daily Herald Event Deal Brings in Over $95K

The Daily Herald, a 30,900-circulation daily paper in Provo, Utah, needed a better way to help families afford tickets to the popular Stadium of Fire concert at Brigham Young University’s stadium. Working with Second Street Lab, the paper created an exclusive deal through its promotions program to address high ticket prices and help fill seats without involving the festival in the sales process.

Second Street Lab helped The Daily Herald launch a $26 ticket offer for a $52 event ticket, promoted through print, web, email, social, and SMS. The campaign generated $95,625 in revenue and sold 3,678 tickets, nearly doubling the previous year’s results of 1,888 tickets and $49,088 in revenue.

The Daily Herald

Michele Bates

Marketing Director