Case Study: WMEE-FM achieves audience engagement and database growth with Second Street Lab

WMEE-FM - Customer Case Study

WMEE-FM partnered with local jeweler Rogers & Hollands and Second Street Lab to promote the store’s upcoming Bridal Extravaganza, while also identifying people actively in the market for wedding rings. The station needed a way to attract qualified engagement and grow both the sponsor’s and its own audience database.

Second Street Lab helped WMEE-FM launch a “Wedding Ring Ballot” featuring three ring styles, with an opt-in for Rogers & Hollands and a grand prize ring to drive participation. The two-week campaign generated nearly 1,000 entries, more than 500 new email opt-ins for the jeweler, over 700 new addresses for WMEE-FM, and $4,000 in sponsorship revenue.

WMEE-FM