Case Study: WRAZ-TV (FOX 50) achieves $100K in revenue with Second Street Lab

Man Cave Giveaway Brings In $100K for FOX 50

WRAZ-TV (FOX 50), a Capitol Broadcasting station in Raleigh, North Carolina, needed a way to drive strong engagement and revenue from its recurring contests. Using Second Street Lab’s contest platform, the station brought back its popular Hardee’s Tailgate Takeout man cave giveaway and promoted it across FOX50.com and social media.

Second Street Lab helped FOX 50 run a weekly prize sweepstakes with a grand prize drawing that kept viewers coming back daily. The promotion delivered 647 entries, double the first year, and 1,161 contest pageviews, while generating over $100,000 in revenue for WRAZ-TV (FOX 50) and leading to additional Hardee’s promotions throughout the year.

WRAZ-TV (FOX 50)