Case Study: Baptist Health Paducah achieves 2nd place in the Pink Glove Dance campaign with Second Street Lab

Quiz Bundle Helps Hospital Earn 2nd Place in Breast Cancer Awareness Campaign

Baptist Health Paducah, a local hospital in Paducah, KY, wanted to boost awareness for breast cancer and generate more votes for its national Pink Glove Dance entry. It partnered with Second Street Lab and WPSD-TV to create a quiz bundle built around breast cancer education and the contest, using the quizzes as a fun, shareable way to engage the community.

Second Street Lab implemented two quizzes: a breast cancer knowledge quiz and a personality quiz tied to the Pink Glove Dance theme, both with strong calls to action for voting. The campaign delivered more than 230 plays for the trivia quiz and more than 460 plays for the personality quiz, generated a $1,000 incremental buy for WPSD-TV, and helped Baptist Health Paducah earn 2nd place in the contest.

Baptist Health Paducah