Case Study: The Kansas City Star achieves $20K in revenue and 1,600+ email opt-ins with Second Street Lab

Home Improvement Sweeps Generates $20K for Kansas City Star

The Kansas City Star, a daily newspaper in Kansas City, used Second Street Lab’s sweepstakes promotion tools to run a Home Improvement Giveaway aimed at engaging readers, growing its email list, and creating value for advertisers. The paper wanted a contest that could work across its print, web, email, and social channels while attracting category-exclusive home improvement sponsors.

Second Street Lab helped The Kansas City Star execute the giveaway with multi-channel promotion, including ads, website banners, social posts, and dedicated contest emails. The campaign generated $20,000 in revenue, drove more than 1,600 email opt-ins, and was successful enough to be run twice a year, with strong advertiser satisfaction and continued growth in results.

The Kansas City Star