Case Study: KFMB Stations achieves $58,000 in revenue with Second Street Lab

KFMB Drives $58,000 with College Basketball Contest Campaign

KFMB Stations, a locally owned group of TV and radio stations in San Diego, wanted to capitalize on college basketball buzz and drive revenue across its broadcast and digital channels. Working with Second Street Lab, KFMB launched a campaign built around three contests: a traditional bracket challenge, a sponsor-based sweepstakes, and a custom selfie bracket.

Second Street Lab executed the contests with online, radio, and TV promotion, including sponsor tie-ins for Oggi’s Pizza and Brewing, Drew Hyundai, and local advertisers. The campaign generated strong engagement and produced $58,000 in total revenue for KFMB, showing how Second Street Lab helped turn March Madness attention into measurable business results.

KFMB Stations