Case Study: Sauk Valley Media achieves 2,900% newsletter sign-up growth with Second Street Lab

Ballot Drives 2,900% Increase for Email Newsletter Sign-ups

Sauk Valley Media wanted to engage local high school sports fans more deeply and grow a new email newsletter, the Sauk Valley Sports Update. Working with Second Street Lab, they launched an Athlete of the Week ballot to tap into community passion and drive participation beyond their existing sports coverage.

Second Street Lab helped Sauk Valley Media pair the ballot with a newsletter opt-in on the registration form, turning voter interest into subscribers. The campaign generated 1,100+ votes in the first week and grew the newsletter from 100 opt-ins to over 3,000 in just seven weeks, a 2,900% increase in email sign-ups.

Sauk Valley Media