Second Street Lab
112 Case Studies
Case Study: Orange County Register achieves $15K in revenue and major engagement with Second Street Lab
A Second Street Lab Case Study
Paper Drives $15K with Battle of the Bands Contest
The Orange County Register, a 285,000-circulation newspaper in Santa Ana, California, wanted to boost engagement through its online contests. For its multi-round Music Festival & Showcase Contest, the publication worked with Second Street Lab to run a battle-of-the-bands video competition that combined online submissions, voting, and live performances.
Second Street Lab helped the Orange County Register execute the contest with valuable prize packages and a three-round format that advanced finalists through live events at Jim’s Music Center. The campaign generated $15,000 in revenue, received nearly 100 video entries, and drove over 140,000 votes, making it a strong community and business success.
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