Case Study: The Signal achieves 472 new email opt-ins with Second Street Lab

Holiday Lights Contest Gets the Attention of The Travel Channel

The Signal, a daily newspaper in Santa Clarita, California, wanted to modernize its long-running Holiday Lights Contest and make it more engaging and revenue-producing. With help from Second Street Lab, the paper moved the contest from print-only submissions to an online format with web and Facebook voting, sponsor support, and mobile optimization.

Second Street Lab helped The Signal promote the contest with banner ads, print ads, email, editorial coverage, and social media, resulting in 472 email opt-ins and $600 in sponsorship revenue. The added visibility was strong enough to attract attention from The Travel Channel, which featured the contest for a holiday special.

The Signal