Case Study: Harrisburg Magazine increases print and digital revenue with Second Street Lab

Magazine’s First Ballot Leads to $152K

Harrisburg Magazine, a Pennsylvania city/regional publication, wanted a new way to engage readers while creating additional revenue opportunities without hurting print sales. With help from Second Street Lab, the magazine launched its “Simply the Best” reader’s choice ballot and used it to monetize nominations, sponsorships, and advertising.

Second Street Lab implemented a revenue-focused ballot using Enhanced Listings, Category Ads, Group Ads, and self-service ecommerce for easier purchases. The first ballot generated more than $152,000 in total revenue, including $33,000 in new digital revenue, while print revenue also increased by $10,000 to $15,000 per month and August print sales rose by $44,000 year over year.

Harrisburg Magazine