Outbrain B2B Case Studies & Customer Successes

Outbrain is the world’s largest content discovery platform, bringing personalised, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 190 billion personalised content recommendations every month and reaches over 561 million unique visitors from across the globe.

Case Studies

Showing 182 Outbrain Customer Success Stories

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How 8fit Significantly Increased App Downloads And Registrations Using Outbrain

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Acierto.com reduces its CPC and increases 61% its leads thanks to Outbrain's technology

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Elevating education with attention for the Ad Council’s FinishYourDiploma.org initiative

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Adnimation Significantly Boosts Revenue for its Publishers with Outbrain

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Allane Mobility Group Achieves 3X More Leads with Outbrain vs. Other Open Web Advertising Platforms

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Onyx Contextual Pre-Roll Outperforms Allianz Direct’s Video Strategy Benchmarks

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Aroundhome uses OB Code to make 100% data-driven decisions and optimize CPA

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Audi Drives User Opt-In Engagement with Outbrain Brand Studio

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Outbrain’s AI-first platform boosts RPM for Top Gear and Autobild Spain

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Online language learning platform uses outbrain to drive registrations and app downloads on a global scale

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Babbel Drives U.S. Sales with Outbrain

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Babbel’s New Language-Learning Service, Babbel Live, Translates to Success With Outbrain’s Optimization Tools

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Outbrain Outperforms Social and Display for Babboe's European Expansion Goals

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Outbrain Outperforms Other Open Web Platforms in Generating Qualified Traffic for Barceló Hotels

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Bayer Raises Awareness About Women’s Movement with Outbrain

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How BeerBazaar Opened a New Direct Sales Channel With Outbrain

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How Bizportal, Israel’s First Online Financial Portal, Grew its RPM with Smartlogic

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Outbrain Delivers 50% Lower CPC Compared to Social with Ad Creatives from Social

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Blinkist Increases App Downloads With Outbrain

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Booking.com Increases Down-the-Funnel Conversions with Discovery

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Bosch Increases Brand Awareness for its Cordless Vacuum Cleaners by 30% with Outbrain

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Bosch and segmenta Reduce CPC by 80% for Cookit #LikeABosch Campaign with Outbrain

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Attention for all seasons. Retailer Breuninger leverages Onyx & Brand Studio to elevate new Autumn/Winter campaign

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Brooklinen Uses Outbrain Lookalikes to Deliver a 50% Lower CPA

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Daskochrezept.de Doubles Revenues After Key Placement Optimization from Outbrain

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Buzzfeed Propels Amazon Prime Day Shopping With Outbrain

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How Cabify Increased App Downloads by 50% with Zemanta

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Camaïeu Boosts ROI with Outbrain as an Effective Contribution Lever to Sales

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CBR Achieves 66% More Sales Through Retargeting During Black Friday Weekend

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CheBanca! Maximizes Viewability on the Open Web via Outbrain’s New, Exclusive Programmatic Offering

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Clarins Boosts Campaign Performance with Outbrain’s Engagement Bid Strategy Tool

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Condé Nast Generates High-Quality Traffic at Competitive Cost with Outbrain

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COPE increases revenue and engagement with Outbrain’s Explore More solution

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Dentolo achieves better CPL than Social and Search with Outbrain’s Conversion Bid Strategy

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How DHL Freight used Custom Audiences to reach their target audience and drive conversions

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Outbrain’s Zemanta Becomes #1 DSP for DKV’s Lead Generation Campaign

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Domino’s Singapore and Media Agency Havas Media Drove a 16% Lower Online Ordering CPA with Outbrain

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Doritos Dips into Outbrain Brand Studio to Engage Bold Snackers

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Outbrain Brand Studio Outperforms All Channels with Best Engagement and Conversion-to-Orders for DS-4 Launch

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Eargo Has 100%+ Greater Lead to Sales Conversion with Outbrain Compared to Social

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Eataly Boosts Brand Awareness Thanks to Outbrain’s Native Awareness+

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Outbrain Becomes Key Partner Within EcoFlow’s Media Mix to Optimize Engagement

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Singapore EDB Attracts and Engages Senior Business Decision-Makers with Outbrain

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Elvie Increases Brand Awareness with Outbrain’s Full Stack Native Solution

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Outbrain Re-Imagines Engagement for Elvie’s Bold Lifestyle Brand, Surpassing Other Paid Channels

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Enpal Engages Open-Web Audiences to Massively Scale Lead Volume During Energy Crisis

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Esurance Takes its Content Strategy from Awareness to Conversion

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Outbrain’s Video and High-Impact Display experiences drive 28% revenue uplift to The Evening Standard

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Outbrain’s Pre-Roll Video Ads Outperform other Video channels for everdrop’s Awareness Campaign

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EverQuote Scales Conversions With Outbrain Lookalike Audiences

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How Ferrero Rocher used Content Discovery to build Brand Affinity around the Holiday Season

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Reproducing the showroom experience through a content strategy

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Fidelity, a Leading Financial Services Company, Generates 900+ Leads with Outbrain

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Qualified Traffic Generation for Inteligência Financeira Outbrain Becomes Top Performer Over Walled Gardens

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Findus uses Story Sequencing to build a qualified and engaged audience for their recipe content

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Fleishman-Hillard Uses Outbrain To Help Turn Local Press Into National Coverage

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Frankfurter Allgemeine Sunday Newspaper Increases Print Subscriptions with Outbrain

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Outbrain Becomes the Top Lead Source for Frankfurter Allgemeine Zeitung’s Subscription Campaign

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FUNKE Digital Opens New Revenue Streams and Increases RPM by 48% with Outbrain In-Article Native

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FUNKE Digital Increases RPM by over 50% with Outbrain’s Optimization Engine

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How Garmin Used Outbrain to Build a Qualified & Engaged Audience

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GB News achieves 38% revenue lift from Outbrain’s video and high-impact display experiences

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Outbrain & Agency GeistM Increase Customer Signups

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Geox Increases Awareness and Engagement of New Footwear Collections with Outbrain’s Native Display

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How Grab Singapore Used Outbrain to Drive Acquisition & ROI

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Gray TV Drives Organic Engagement and Increases Revenue with Smartfeed

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Groupe Cerise Boosts Revenue and Engagement with Outbrain's Explore More Solution

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Grunt Style Is An Up-And-Coming Veteran-Run E-Commerce Company

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GSK Increases Brand Awareness for Voltaren by 15 Percent With Outbrain

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Outbrain Campaign Leads to -40% CPA Compared to Social for Med-Tech Startup Hello Inside

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Hg2 Targets IPhone Users, Achieves 17% Download Rate

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Hindustan unilever’s brand kissan drives video engagement with outbrain

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hipto achieves superior lead quality at -15% CPL vs. social using Outbrain

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Holaluz Increases Lead Acquisition by 15% with Outbrain

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Homage Leverages Trust and Credibility for Effective Lead Generation with Outbrai

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Honda Maximizes Conversions for Showroom Campaign using Outbrain’s Conversion Bid Strategy

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Huggies Engages The Most Relevant Audience Using Outbrain

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Immediate increases non-consent traffic revenue by 200% with Outbrain’s cookieless data solutions

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inFranken.de Increases Engagement and Monetization of Facebook Traffic

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How to reach a highly profitable audience and ensure App downloads growth

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InterContinental Hotels & Resorts Increase Brand Consideration and Preference With Outbrain

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How iSelect Drove Conversions and Lowered CPA With Outbrain

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Outbrain’s Click-to-Watch Campaign with Israel’s Ministry of Tourism Drives Results

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Joyn attracts new series viewers with Outbrain’s Click-to-Watch Smartad

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Karcher Increases Brand Recognition by 81% with Outbrain’s Click-to-Watch

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Retailer KrisShop Triples Online Sales in One Month with Outbrain

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L’Oréal Partners with Outbrain to Drive Quality Traffic to its International Corporate & Financial Annual Report

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LADbible Group Achieves +58% Lift in Daily Revenues Driven by Outbrain

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Lancôme optimizes branding campaign toward audience attention for first time, using Onyx by Outbrain™

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How a leading women’s fashion retailer drove engaged traffic via earned media

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Laura Geller Beauty Achieves 174% ROAS from Driving Sales with Outbrain

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Outbrain Helped Le Slip Français Reach New Qualified Audiences and Boost Online Sales

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Brand Studio & Onyx Deliver Custom Experiences to Captivate Audiences for Leica’s New Home Cinema

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Leroy Merlin Automates Campaign Success with Outbrain’s AI-Powered Bid Strategies

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Libertad Digital Increases RPM by +243% with Outbrain’s Smartlogic

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Liebherr Home Appliances and Brand Studio reimagine video storytelling on Onyx, unlocking attention from US audiences

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How Lifesum Increased App Downloads and Gained High Value Customers with Outbrain

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ifesum Increases Subscriptions by +136% with Outbrain’s Conversion Bid Strategy

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Car Rental Brand, Localiza, Reaches Its Most Attentive and Engaged Audiences with Outbrain

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Outbrain Brand Studio Outperforms All Channels with Best Engagement and Conversion-to-Orders for DS-4 Launch

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Macif Drives 46% Greater Engagement with Zemanta

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Home furnishing e-commerce site Made.com use Outbrain to successfully drive online conversions

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Marc O’Polo Achieves Outstanding ROAS of 1500% with Retargeting Campaign on Outbrain

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Outbrain Becomes Top Open Web Platform for Maverick Media

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McDonald’s Amplifies Positive Earned Media in Real Time with Outbrain

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MediaNews Group Opens New Revenue Streams with Outbrain Smartfeed

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How Mercedes-Benz Raised Awareness for its New Car with Outbrain

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Microsoft Drives Conversions with Outbrain Advanced Targeting Tools

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Money Dashboard Drives Conversion with Multiplatform Content Campaign

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Leading Customer Generation Business, MVF Drives 167,000 Leads with Outbrain

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MYOB Increases Brand Consideration with Outbrain’s Engagement Bid Strategy

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Naked Wines Sold 80,000 Bottles of Wine and Reached High Value Customers

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How Nespresso Generated Awareness of its New Coffee Machine at a Competitive Cost

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Outbrain put the FOCUS on Nestle‘s biscuit brand

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How To Combine Branding And Conversion By Amplifying Positive Press? The Qashqai Launch Example

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Nissan leverages Onyx & Brand Studio to elevate the launch of its new Juke model

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ntv Increases Revenue and Engagement on Ticker Pages with Read More Button

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2.3x Overall Revenue for Omroep Zeeland (ORN) Thanks to Outbrain’s Smartlogic

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How A Home Decor E-Tailer Reduced Its Acquisition Cost By 50%

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Opera Achieves Major Lift in Revenue via Direct Programmatic Integration with Outbrain

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Orange Achieves a 44% lower CPA with Outbrain’s Native Discovery

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Personal Shopping Service Outfittery Builds Lucrative Customer Base with Outbrain

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OVB24 Increases Total Revenue Using Outbrain's Smartlogic

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Partner Increases Sales for Fiber Internet Subscriptions with Outbrain

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Peugeot Uses Outbrain’s New Non-intrusive Video Format to Increase Brand Message Recall

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Outbrain Enables Cross-Funnel Strategy for New Peugeot 3008

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Outbrain Outperforms Social for Peugeot’s Lead Gen Campaign with Zemanta

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Pijper Media Doubles RPM with Outbrain’s Read More Button

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Agility & Revshare - Planet Media Boosts Revenues with Outbrain

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Outbrain Impacts Prestiter’s Growth with 15% Optimized CPA vs Other Platforms

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Rabona Achieves +57% RPM with Outbrain’s Smartlogic

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Raisin optimizes lower-funnel conversions by 150% using Outbrain’s bid automation

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Outbrain Becomes Best Native Traffic Source for Australia’s Leading Sports Retailer, Rebel

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Red Bull Strengthens its Storytelling with Outbrain Carousel

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Red Bull Achieves Outstanding Results Thanks to Outbrain’s Click-to-Watch Video, FOCUS

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Discovery Drives 36% Higher Average Order Value than Display for Cutting-Edge Fashion Retailer

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Revolution Agency Uses Amplify to Get Voters Out

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Royal Canin Engages Premium Pet-Loving Audiences with Outbrain’s Native Awareness+ Suite

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Samsung Increases Brand Awareness with Outbrain’s Native Awareness+

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Outbrain Outperforms Social and Display in Driving Engaged Visitors for Samsung

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Sanebox Amplifies Earned Media To Drive Qualified Traffic

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Sapporo Amplifies its Video Content using Outbrain’s Click-to-Watch Video Solution

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Scarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain

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Amplifying and retargeting reviews generates 48% better conversion than site retargeting for seat

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Outbrain Proves Most Engaging And Cost-Effective Marketing Activity

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Singapore Edb Attracts And Engages Senior Business Decision-Makers With Outbrain

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Sisley combines Onyx & Outbrain Amplify suite, establishing the advertiser platform as a topperforming, full-funnel partner

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Sky Achieves 6 Billion Listings with Outbrain’s Audience Campaigns

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+45% Recall for New SNCF Connect Brand using Outbrain’s Click-to-Watch Video Solution

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South African Tourism reaches qualified users with Lookalike Audiences and lowers CPA by 20%

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Outbrain Becomes Most Profitable Open Web Platform for Sunny Digital

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Outbrain Audience Spends 24% More Time On-Site

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Digital Wealth Manager Syfe Drives 3K Conversions with Outbrain’s Conversion Bid Strategy

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TacoTax Uses Outbrain Interest Targeting to Deliver a -44% CPL Compared to Other Channels

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Taurus Pharma Achieves a High Completion Rate with Outbrain’s

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E.W. Scripps Company Maximizes Revenue and Reader Quality with Outbrain Smartfeed

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Converting Readers Into Shoppers with The Line

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The Meth Project - Customer Case Study

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The National Lottery Launches its First-Ever Cross-Funnel Campaign on the Open Internet

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How The Open University drove interest and leads for their distance learning program

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The Spun Achieves Significant RPM Lift Driven by Outbrain

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How Three drove consumer sign-ups for their online petition ‘make the air fair’ campaign

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Tikamoon Generates +27% ROAS with Outbrain Compared to Display

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Todis strengthens engagement among new audiences with Outbrain’s Carousel Smartad

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TORRAS reaches high-value users at 230% ROI with Outbrain

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How Tourism Ireland In Germany Significantly Increased Engagement On Ireland.Com By Shifting From Display To Content Discovery

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Toyota Activates Full-Funnel Marketing Strategy Using Onyx by Outbrain™, Connecting Attention to Outcomes

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Transavia Discovery, an Acquisition Channel More Profitable than Search

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Trend Micro Enhances Its Profile As an Internet Security Specialist Through a Content Discovery Campaign

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How UBI Banca Generated Quality Leads Using Outbrain Discovery

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Union Square Media Creates Quality, Inclusive Campaigns with Outbrain

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Velasca reaches a qualified audience and reduces CPA by 15% with Outbrain

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Velasca Increased Brand Awareness By 17% With Outbrain

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Verisure Achieves a 5X ROI by Implementing Interest Targeting on Its Native ads Campaigns

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Vertbaudet, Generating A Qualified Audience For Your E-Commerce Website Through Blogging

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How Visa Uses Video Content To Influence Decision-Makers

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VisitDenmark Brings Awareness to City Odense as a Tourist Destination with Outbrain’s Native Video

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Journey to Tuscany Onyx Elevates Attention to European Travelers

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vivo taps into Outbrain to drive engaged audiences toward purchase of new X70 smartphone

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Outbrain is 2X More Profitable than Display and Other Native Channels

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How Care by Volvo is Generating Awareness for its New Subscription Model with Outbrain

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Qualified Traffic for WeightWatchers to Drive Conversion, Outbrain Outperforms Social and Display

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