Outbrain B2B Case Studies & Customer Successes

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Outbrain is the world’s largest content discovery platform, bringing personalised, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 190 billion personalised content recommendations every month and reaches over 561 million unique visitors from across the globe.

Case Studies

Showing 182 Outbrain Customer Success Stories

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8fit achieves 30,000+ monthly app downloads and 1-in-3 reader installs with Outbrain

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Acierto.com achieves 56% lower CPC and 61% more qualified leads with Outbrain Interest Targeting

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Ad Council achieves 31% higher attention and 123% higher CTR for FinishYourDiploma.org with Outbrain's Onyx

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Adnimation achieves 303% revenue growth for its publishers with Outbrain

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Allane Mobility Group achieves 3X more leads and 20% lower CPL with Outbrain

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Allianz Direct achieves 78% VCR, 87% viewability and +15% attention with Outbrain’s Onyx Contextual Pre‑Roll

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Aroundhome achieves 4x faster response time and 16% lower CPA with Outbrain's OB Code

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Audi achieves 4.14% engagement rate and 79% higher engagement with Outbrain Brand Studio

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Axel Springer Spain achieves up to 74% higher RPM and significant CTR gains with Outbrain's Smartlogic

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Babbel achieves 4.5M monthly magazine visits and massive registration growth with Outbrain Amplify

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Babbel achieves U.S. subscription growth and 20% lower CPA with Outbrain

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Babbel achieves 20–30% higher CTR, 20% higher CVR and increased lead generation with Outbrain

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Babboe achieves higher engagement and lower CPC for European expansion with Outbrain

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Barceló Hotel Group doubles new users and reduces cost per effective new user by 41% with Outbrain

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Bayer HealthCare achieves 19M+ impressions to raise women’s health awareness with Outbrain

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BeerBazaar achieves a new direct sales channel and major CPA reductions with Outbrain

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Bizportal achieves 196% RPM increase and 100% paid CTR lift with Outbrain Smartlogic

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Blinkist achieves 50% lower CPC and 50% higher time-on-site with Outbrain Native Discovery

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Blinkist achieves 50,000 monthly app downloads and higher engagement with Outbrain

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Booking.com achieves 35% more completed property registrations and lower cost-per-registration with Outbrain Amplify

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Bosch achieves 30% brand awareness lift for its cordless vacuum cleaners with Outbrain

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Bosch achieves 80% lower CPC for Cookit with Outbrain

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Breuninger achieves 70% higher attention and 2x CTR with Outbrain’s Onyx Brand Studio

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Brooklinen achieves a 50% lower CPA with Outbrain Lookalikes

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BurdaVerlag achieves up to 96% revenue increase and major RPM lifts with Outbrain placement optimization

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BuzzFeed drives 900K+ Prime Day clicks and cuts CPC by 50% with Outbrain

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How Cabify Increased App Downloads by 50% with Zemanta

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Camaïeu boosts ROI and doubles conversions with Outbrain

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CBR Fashion Group achieves 66% more sales during Black Friday Weekend with Outbrain

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CheBanca! achieves 82% viewability and +40% CTR with Outbrain’s Predicted Viewability Deal

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Clarins doubles sales and reduces cost per visit 45% with Outbrain’s Engagement Bid Strategy

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Condé Nast Italy achieves high-quality, cost-efficient traffic with Outbrain

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COPE (major Spanish‑language radio station) increases revenue and engagement with Outbrain’s Explore More solution

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Dentolo achieves 33% lower CPL and 4,000 leads/month with Outbrain

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DHL Freight achieves 36K visitors and qualified conversions with Outbrain's Custom Audiences

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DKV reduces cost-per-lead 23.7% and boosts leads 19% with Outbrain’s Zemanta

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Domino’s Singapore achieves 16% lower online ordering CPA with Outbrain

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Doritos achieves 5.5x higher engagement with Outbrain Brand Studio

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DS Automobiles achieves 10% higher sales conversions and 19.4% lower CPA with Outbrain Brand Studio

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Eargo achieves 100%+ greater lead-to-sales conversion with Outbrain

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Eataly achieves higher brand awareness and engagement with Outbrain's Native Awareness+

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EcoFlow boosts engagement and cuts CPC with Outbrain's bid automation

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EDB Singapore attracts and engages senior business decision-makers with Outbrain Amplify

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Elvie achieves increased brand awareness and 900K+ engaged users with Outbrain’s full-stack native solution

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Elvie achieves 11x full video completion and 30% lower bounce rate with Outbrain Brand Studio

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Enpal (solar rental startup) achieves 50% CPA reduction and massive lead growth with Outbrain

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Esurance achieves 0.74% conversion rate and 5X lower CPA with Outbrain Custom Audiences

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The Evening Standard achieves 28% revenue uplift with Outbrain's Video & High-Impact Display experiences

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everdrop achieves 75% video completion and 72% viewability with Outbrain pre-roll video ads

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EverQuote achieves a 52% increase in conversions with Outbrain Lookalike Audiences

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Ferrero Rocher achieves stronger holiday brand affinity and qualified traffic with Outbrain

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Fiat achieves #1 paid traffic source and 50% lower CPC with Outbrain Discovery

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Fidelity International achieves 900+ leads and 7x ROI with Outbrain

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Financial Intelligence, LLC boosts qualified traffic (+18% clicks, +22% time spent) and cuts CPC (-15%) with Outbrain

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Findus builds a 400k engaged recipe audience and achieves 6x higher CTR with Outbrain

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Fleishman-Hillard achieves national coverage and amplified earned media with Outbrain

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Frankfurter Allgemeine Zeitung achieves 41% lower acquisition costs and 69% higher print-subscription conversions with Outbrain

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Frankfurter Allgemeine Zeitung drives 62% of new subscriptions and cuts CPO by 18% with Outbrain

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FUNKE Digital achieves 48% RPM lift and new premium revenue streams with Outbrain In-Article Native

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FUNKE Digital achieves 52% RPM increase and 47% paid CTR lift with Outbrain’s Optimization Engine

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Garmin achieves 235K new users and 35% 60s+ dwell time with Outbrain

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GB News achieves 38% revenue lift with Outbrain’s video and high-impact display experiences

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GeistM achieves increased customer sign-ups and a 52% higher conversion rate with Outbrain

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Geox achieves increased awareness and engagement for new footwear collections with Outbrain’s Native Display

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Grab Singapore achieves 3x lower CPA and higher driver recruitment conversions with Outbrain

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Gray Television achieves higher RPM and organic engagement with Outbrain Smartfeed

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Groupe Cerise achieves revenue and engagement gains (10% revenue, 60% RPM, 14% clicks) with Outbrain’s Explore More solution

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Grunt Style Is An Up-And-Coming Veteran-Run E-Commerce Company

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GSK achieves 15% brand awareness lift and 10% increase in purchase intent with Outbrain

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Hello Inside achieves 400+ newsletter registrations and 40% lower CPA with Outbrain

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Hg2 Targets IPhone Users, Achieves 17% Download Rate

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Hindustan Unilever Limited achieves 122,617 homepage video views and strong engagement with Outbrain Amplify

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hipto achieves 15% lower CPL and superior lead quality with Outbrain

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Holaluz Increases Lead Acquisition by 15% with Outbrain

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Homage achieves a 99% increase in conversions and scalable lead generation with Outbrain's Conversion Bid Strategy

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Honda maximizes conversions and cuts CPC with Outbrain’s Conversion Bid Strategy

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Huggies achieves 20x more traffic and stronger engagement with Outbrain

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Immediate, a Burda Company, achieves 200% non-consent traffic revenue growth with Outbrain’s cookieless data solution

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inFranken.de achieves 132% higher monetization and 76% lower Facebook bounce with Outbrain

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InnoGames achieves 15% higher lifetime value and 200K+ new gamers with Outbrain

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InterContinental Hotels & Resorts achieves uplift in brand consideration, preference and luxury association with Outbrain

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iSelect achieves higher conversions and up to 65% lower CPA with Outbrain Amplify

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Israel’s Ministry of Tourism achieves 54% video completion and 2.7x higher engagement with Outbrain’s Focus (Click-to-Play) Video

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Joyn attracts new series viewers and cuts post-click CPA 26% with Outbrain's Click-to-Watch Smartad

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Kärcher achieves an 81% increase in brand consideration with Outbrain's Click-to-Watch

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KrisShop triples online sales in one month with Outbrain

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L'Oréal Finance achieves 30% of site visits and higher-quality international traffic with Outbrain Amplify

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LADbible Group achieves 58% lift in daily revenues with Outbrain Header Bidding (Amazon TAM)

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Lancôme achieves 57% higher attention score and 77% viewability with Onyx by Outbrain

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Lane Bryant achieves 6x higher engagement and 238% CTR lift with Outbrain Amplify

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Laura Geller Beauty achieves 174% ROAS and 37K purchases with Outbrain

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Le Slip Français cuts Cost Per Valuable Visitor 30% and becomes top new-session channel with Outbrain

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Leica achieves 65% higher attention and 1.5x brand-choice lift with Outbrain (Onyx Brand Studio)

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Leroy Merlin achieves 51% higher CTR and 58% lower cost-per-session with Outbrain’s AI-powered Bid Strategies

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Libertad Digital achieves +243% RPM increase with Outbrain's Smartlogic

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Liebherr achieves +20% attention and 38% engagement with Outbrain's Onyx Brand Studio

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Lifesum achieves 15K+ monthly app installs and 10% registration-to-paid conversion with Outbrain

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Lifesum achieves a 136% increase in subscriptions with Outbrain's Conversion Bid Strategy

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Localiza achieves higher engagement and qualified traffic with Outbrain’s Engagement Bid Strategy

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Outbrain Brand Studio Outperforms All Channels with Best Engagement and Conversion-to-Orders for DS-4 Launch

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Macif achieves 46% greater engagement with Outbrain’s Zemanta platform

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MADE.COM achieves 200% ROI and boosts conversions with Outbrain

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Marc O’Polo achieves up to 1500% ROAS with Outbrain retargeting

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Maverick Media achieves 50% revenue growth and 465K sales with Outbrain's Affiliate Hub

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McDonald’s achieves real-time amplification of positive earned media with Outbrain

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MediaNews Group achieves 20–50% RPM lift and major engagement gains with Outbrain Smartfeed

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Mercedes‑Benz achieves higher brand awareness and purchase intent for the Smart Fortwo ParisBlue with Outbrain

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Microsoft achieves 180% more leads and 57% lower CPA with Outbrain

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Money Dashboard achieves 1,557 registrations and 155,000 clicks with Outbrain

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MVF achieves 167,000 leads and 50% revenue growth with Outbrain

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MYOB achieves 205% higher CTR, 141% more traffic and 175% higher conversions with Outbrain’s Engagement Bid Strategy

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Naked Wines achieves 80,000 bottles sold and 40% higher customer LTV with Outbrain

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Nespresso achieves 44% video completion and 31% lower cost per completion for Vertuo awareness with Outbrain Outstream

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Nestlé achieves 2x higher long-form video completion with Outbrain FOCUS

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Nissan boosts Qashqai launch visibility and cuts acquisition costs with Outbrain Amplify

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Nissan achieves 61% lift in attention and 8.8x CTR with Outbrain Onyx & Brand Studio

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ntv Increases Revenue and Engagement on Ticker Pages with Read More Button

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Omroep Zeeland achieves 2.3x overall revenue with Outbrain’s Smartlogic

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One Kings Lane achieves 50% reduction in acquisition cost with Outbrain Custom Audiences

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Opera achieves 400% revenue lift with Outbrain's direct programmatic integration

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Orange Belgium achieves a 44% lower CPA with Outbrain’s Native Discovery

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Outfittery achieves higher revenue and 20% more repeat customers with Outbrain

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OVB24 boosts RPM up to 26.5% and increases revenue with Outbrain's Smartlogic

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Partner Communications (Partner) boosts fiber internet subscription sales and lowers CPL with Outbrain's Conversion Bid Strategy

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Peugeot achieves 33% higher brand message recall with Outbrain's Click-to-Watch video

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Peugeot achieves 119% higher attention, 5x engagement and 1.5x lift in brand consideration with Outbrain

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Peugeot achieves lower CPL and CPV and outperforms social for lead generation with Outbrain Zemanta

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Pijper Media doubles mobile RPM with Outbrain's Read More Button

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Planet Media achieves 30% revenue growth with Outbrain revshare partnership

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Prestiter achieves 15% lower CPA and 4,000+ leads in 6 months with Outbrain Bid Automation

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Rabona achieves +57% RPM with Outbrain’s Smartlogic

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Raisin optimizes lower-funnel conversions by 150% using Outbrain’s bid automation

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Rebel achieves 21K monthly unique visitors and 22% lower CPC with Outbrain Click-to-Watch

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Red Bull achieves 96% longer sessions and 47% lower bounce with Outbrain Carousel

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Red Bull achieves 11% bounce rate and 4-minute average sessions with Outbrain’s FOCUS Click-to-Watch Video

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Reiss achieves 36% higher average order value with Outbrain Amplify

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Revolution Agency achieves 2.5x higher CTR and 53% lower CPC to help re-elect Sen. Pat Toomey with Outbrain

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Royal Canin achieves 33% lower cost per quality site visit with Outbrain’s Native Awareness+ suite

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Samsung achieves +75% viewability and +240% CTR with Outbrain's Native Awareness+

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Samsung achieves 2x–3x more engaged visits and significantly lower CPC with Outbrain

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SaneBox achieves 80–100 daily trial sign-ups and lowers CPA with Outbrain

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Sapporo Breweries achieves 43% new users and 21% conversion with Outbrain's Click-to-Watch Video

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Scarlet achieves 2.7x lower CPA and 20% lower cost-per-visit with Outbrain's Standard Smartad

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SEAT achieves 48% better conversion than site retargeting with Outbrain Amplify and Retargeting

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Shelter (the housing & homelessness charity) boosts reach and drives cost-effective, high-engagement traffic with Outbrain

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Singapore Economic Development Board achieves 40% daily traffic growth and higher engagement with Outbrain

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Sisley drives higher attention and full-funnel engagement with Outbrain's Onyx & Amplify

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Sky achieves 6 billion listings and 3 million additional page views with Outbrain Audience Campaigns

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SNCF Connect achieves +45% brand recall with Outbrain's Click-to-Watch solution

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South African Tourism achieves 20% lower CPA and 44% lower cost-per-visit with Outbrain's Lookalike Audiences

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Sunny Digital Tech achieves 18.5% lower CPA and 25% higher repurchase rate with Outbrain

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Outbrain Audience Spends 24% More Time On-Site

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Syfe achieves 3,000 conversions and lower CPA with Outbrain's Conversion Bid Strategy

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TacoTax achieves 44% lower CPL with Outbrain Interest Targeting

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Taurus Pharma achieves high video completion and boosted engagement with Outbrain’s FOCUS click-to-watch solution

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The E.W. Scripps Company achieves 43% direct revenue growth and 1M extra monthly pageviews with Outbrain Smartfeed

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The Line achieves +72% more transactions and +640% revenue growth with Outbrain

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The Meth Project achieves 7x higher engagement and up to 88% lower CPA with Outbrain

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The National Lottery achieves boosted awareness (+4% viewability) and major cost savings (CPCV -85%, CPV -30%) with Outbrain's Onyx

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The Open University achieves 68% lower CPA and 3x more downloads with Outbrain Amplify

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The Spun achieves up to 63% RPM lift with Outbrain's Smartfeed & Smartlogic

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Three achieves 148K campaign engagements and 25% lower CPA with Outbrain Amplify

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Tikamoon achieves +27% ROAS vs. Display with Outbrain

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Todis increases new users by 93% and boosts engagement with Outbrain’s Carousel Smartad

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TORRAS achieves 230% ROI and 90% lower CPA with Outbrain

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Tourism Ireland achieves significant engagement gains on Ireland.com with Outbrain

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Toyota achieves 41% attention uplift and full-funnel marketing activation with Onyx by Outbrain

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Transavia achieves 20% lower CPA and 4.4% conversion rate with Outbrain

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Trend Micro achieves significant traffic and revenue growth with Outbrain Amplify

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UBI Banca generates high-quality leads and cuts CPL by 11.75% with Outbrain Discovery

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Union Square Media achieves 3–5x higher CTRs and 62% cheaper CPCs with Outbrain

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Velasca reduces CPA by 15% and lowers cost per qualified session by 40% with Outbrain Amplify

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Velasca achieves 17% brand awareness lift with Outbrain Discovery

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Verisure achieves 5X ROI and 27X increase in leads with Outbrain's Interest Targeting

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Vertbaudet achieves a 62% decrease in cost per visit and 50% more conversions with Outbrain Discovery

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Visa achieves 270% increase in click-through rates and major audience growth with Outbrain Amplify

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VisitDenmark achieves 3,000% increase in landing page visits and 55% longer time on site with Outbrain's Native Video

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Visittuscany.com achieves +42% CTR and 75% VTR with Outbrain's Onyx

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vivo taps into Outbrain to drive engaged audiences toward purchase of new X70 smartphone

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Vodafone achieves 53% lower CPL and 175% higher CTR with Outbrain

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Care by Volvo achieves 1.8M site visits and 4x higher conversions with Outbrain

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WeightWatchers achieves cost-effective qualified traffic and boosted conversions with Outbrain

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