Case Study: MVF achieves 167,000 leads and 50% revenue growth with Outbrain

Leading Customer Generation Business, MVF Drives 167,000 Leads with Outbrain

MVF, a leading customer-generation business operating in 120 countries across 80+ verticals, needed to scale its lead-generation performance as it pursued ambitious growth. To extend reach beyond existing channels and deliver high volumes of quality leads for B2B and B2C clients, MVF partnered with Outbrain, the world’s leading native advertising platform, to access premium publishers and the open web.

Outbrain’s network and its Conversion Bid Strategy — a machine-learning optimization that automatically targets top-converting pages — enabled MVF to improve efficiency, free up resources for creative strategy, and capture higher-value users. The partnership delivered 167,000 conversions in six months, a 50% revenue increase over eight months, and 93% of leads qualified (20% above MVF’s channel average), making Outbrain one of MVF’s top marketing channels.

MVF

Luke Watkin

Head of Content Discovery Networks