Case Study: Peugeot achieves 33% higher brand message recall with Outbrain's Click-to-Watch video

Peugeot Uses Outbrain’s New Non-intrusive Video Format to Increase Brand Message Recall

Peugeot, working with Mediacom, wanted to promote its full line of SUVs without disrupting users’ online experience, so it tested Outbrain’s new non‑intrusive Click‑to‑Watch video format — a 100% opt‑in unit that plays full‑screen with sound only when clicked.

A Nielsen True Engagement Brand Lift study (1,818 respondents, Jan–Feb 2019) compared exposed and control groups and found significant uplifts: +33% brand message recall, +20% likelihood to recommend, and +24% recall of SUV features. The opt‑in video drove stronger engagement overall and performed especially well with Peugeot’s male target audience.

Peugeot

Ophely Chayoux

Digital Media Buyer