Case Study: Blinkist achieves 50% lower CPC and 50% higher time-on-site with Outbrain Native Discovery

Outbrain Delivers 50% Lower CPC Compared to Social with Ad Creatives from Social

Blinkist, an app that condenses non‑fiction books into 15‑minute reads or listens, wanted a cost‑effective way to raise awareness, drive app downloads and grow subscriptions through its content-driven marketing. The challenge was reaching qualified users at scale while improving engagement and lowering acquisition costs versus social and search channels.

Partnering with Outbrain, Blinkist ran Native Discovery campaigns optimized for app downloads and subscriptions, adapting creatives for discovery. The campaigns delivered up to 50,000 downloads per month, a 50% lower CPC than social, 50% higher time‑on‑site versus search, and about an 11% higher LTV versus social.

Blinkist