Case Study: Groupe Cerise achieves revenue and engagement gains (10% revenue, 60% RPM, 14% clicks) with Outbrain’s Explore More solution

Groupe Cerise Boosts Revenue and Engagement with Outbrain's Explore More Solution

Groupe Cerise is an international media group that produces 3,600 videos and generates over 1.6 million hours viewed monthly across 24 countries and four languages. To better monetize its pages and improve visitor engagement as users were leaving for social or referring sites, the publisher piloted Outbrain’s Explore More to intercept and re-engage departing audiences.

Explore More inserts a tailored discovery page as an intermediate step to keep users on site and drive monetization, delivered as a turnkey solution managed by Outbrain. In a six-week rollout (late October–mid December) the program exceeded expectations: Outbrain revenue rose ~10%, net RPMs increased 60%, and organic clicks grew 14%, leading to a full inventory rollout.

Groupe Cerise

Stephen Moreau

Display Programmatic – Technical Account Manager