Case Study: Findus builds a 400k engaged recipe audience and achieves 6x higher CTR with Outbrain

Findus uses Story Sequencing to build a qualified and engaged audience for their recipe content

Findus, a family‑favorite frozen food brand with a 60‑year heritage, wanted to drive awareness and engagement for its recipe content and encourage longer site visits and repeat visits. To build a qualified, interested audience around its product range, Findus partnered with Outbrain to promote recipe-led content across premium publisher inventory.

Using Outbrain Amplify and Story Sequencing to retarget users with follow‑up recipe content, Findus reached roughly 400k users and drove a substantially more engaged audience — average time on site rose to 53 seconds, 52% of users visited multiple pages, and the second content sequence delivered a CTR six times higher.

Findus