Case Study: 8fit achieves 30,000+ monthly app downloads and 1-in-3 reader installs with Outbrain

How 8fit Significantly Increased App Downloads And Registrations Using Outbrain

8fit is a personalized workout and nutrition app (launched in 2014) that helps users get in shape with step-by-step plans. Facing the challenge of growing its mobile user base and turning readers into paying subscribers, 8fit partnered with Outbrain to engage mobile audiences in the US and drive app installs and sign‑ups.

Using Outbrain Amplify to distribute evergreen health and fitness content across premium publishers, 8fit placed CTAs throughout articles and optimized campaigns to convert installs into subscriptions. The campaign delivered strong results: 1 in 3 readers installed the app, more than 30,000 downloads per month, cost per install under €2, several hundred thousand downloads in four months, and mobile user growth of up to 80%, producing a scalable, high‑ROI channel.

8fit

Saman Hashemian

CMO