Case Study: Revolution Agency achieves 2.5x higher CTR and 53% lower CPC to help re-elect Sen. Pat Toomey with Outbrain

Revolution Agency Uses Amplify to Get Voters Out

Revolution Agency, a public affairs and political firm that produces in-house creative and strategy, ran a digital campaign for Prosperity for Pennsylvania, a Super PAC supporting Senator Pat Toomey. The challenge was to reach and persuade moderate, independent and swing voters across Pennsylvania in the weeks before the election by presenting new, persuasive information about Toomey’s opponent.

By adding Outbrain Amplify to a geo- and audience-targeted strategy and relentlessly A/B testing imagery and headlines, the campaign reached a highly engaged audience (81% politically active; 64% independents) and delivered strong results: 2.5x higher CTR than similar advertisers at $0.47 CPC, a 53% decrease in CPC over the campaign, 2x more unique visitors than paid social, and a 1.67% bounce rate—contributing to Toomey’s re-election.

Revolution Agency

Mark Dion

Partner