Case Study: Raisin achieves 150% more lower-funnel conversions with Outbrain bid automation

Raisin optimizes lower-funnel conversions by 150% using Outbrain’s bid automation

Raisin wanted to improve lower-funnel performance and drive more engagement, while optimizing for maximum pages per session. To meet this challenge, Raisin worked with Outbrain and used Outbrain’s bid automation as part of its campaign approach.

Outbrain helped Raisin reach highly relevant audiences through predictive AI and supported engagement-focused creative using the Clip performance ad format. As a result, Raisin optimized lower-funnel conversions by 150%, while also improving CTR and conversion rate.

Raisin

Linda Dießner

International Paid Media Expert