Case Study: Naked Wines achieves 80,000 bottles sold and 40% higher customer LTV with Outbrain

Naked Wines Sold 80,000 Bottles of Wine and Reached High Value Customers

Naked Wines is an online retailer that sells wines from independent winemakers and sought to drive new, high-value customers and conversions across desktop, mobile, and tablet. To increase acquisition efficiency they needed engaging creative formats and better audience targeting to reach people likely to buy.

They partnered with Outbrain to promote interactive quizzes, ran A/B tests on headlines and thumbnails, and used Lookalike Audiences plus age/gender exclusions to scale toward users similar to their best customers. Over 12 months the campaign delivered ~2.3 billion impressions, 3.5 million clicks, 200,000+ leads, 80,000 bottles sold, and customers with a 40% higher lifetime value than the company average.

Naked Wines

James Nellany

Global Head Of Digital Marketing