Case Study: Le Slip Français cuts Cost Per Valuable Visitor 30% and becomes top new-session channel with Outbrain

Outbrain Helped Le Slip Français Reach New Qualified Audiences and Boost Online Sales

Le Slip Français, a digital-first retail brand with 60% of sales completed online, needed to reach new qualified users and diversify acquisition channels to improve ROI. They partnered with Outbrain to amplify product selection pages (starting with summer swimwear) and drive highly relevant traffic.

Using Outbrain Discovery and proprietary interest data, the campaign generated a high volume of incremental visitors—within two months Outbrain became their top provider of new sessions and delivered a “CPV utile” (cost per valuable visitor) 30% lower than other display channels, prompting plans to test Outbrain’s video solutions.

Le Slip Français

Lucas Roland

Head Of Acquisition