Case Study: TacoTax achieves 44% lower CPL with Outbrain Interest Targeting

TacoTax Uses Outbrain Interest Targeting to Deliver a -44% CPL Compared to Other Channels

TacoTax, an online finance consulting company, had maximized traffic from search and social and needed a new channel that could convert visitors into qualified leads. The company turned to Outbrain’s Discovery platform to scale performance and find higher-quality prospects.

Outbrain ran a performance-driven Discovery campaign with tracking pixels, creative and title optimization, device & OS targeting, and its Interest Targeting Audiences to reach users similar to TacoTax’s existing customers. The campaign delivered substantially cheaper leads — a 44% lower average cost per lead versus TacoTax’s other channels (-42% vs social, -46% vs native).

TacoTax

Raphael Mouhica

Digital Director