Case Study: Bosch achieves 30% brand awareness lift for its cordless vacuum cleaners with Outbrain

Bosch Increases Brand Awareness for its Cordless Vacuum Cleaners by 30% with Outbrain

Bosch, together with agency Segmenta Communications, aimed to increase brand awareness and purchase intent for its Unlimited series cordless vacuum cleaners—highlighting features like long‑lasting, multi‑unit batteries—and needed to boost consumer association of Bosch with cordless vacuum technology.

Using Outbrain Amplify and Story Sequencing across a premium publisher network and measuring impact with a Nielsen True Engagement Brand Lift study (1,271 respondents), the native campaign delivered strong results: a 30% increase in brand association with cordless vacuums, a 25% rise in purchase intent, and a 20% uplift in recall of the product’s battery features.

Bosch

Sebastian Wetterauer

Head Of Digital Marketing