Case Study: Sapporo Breweries achieves 43% new users and 21% conversion with Outbrain's Click-to-Watch Video

Sapporo Amplifies its Video Content using Outbrain’s Click-to-Watch Video Solution

Sapporo, Japan’s oldest beer brand, faced difficulty reaching new audiences with traditional mass advertising. To expand its reach, the brewer partnered with Outbrain and launched the “Toast to Adults” campaign using Outbrain’s Click-to-Watch video solution to distribute video content and engage prospective customers.

Using Outbrain’s interest graph and a 100% opt-in, full-screen video experience with integrated CTAs and advanced targeting, Sapporo attracted highly qualified viewers and drove them back to its site. The campaign delivered 43% new users, a 21% conversion rate (visits back to the site) and a 63% video completion rate — all above benchmark, proving strong reach and engagement.

Sapporo Breweries

Kei Fukuyoshi

Senior Media Planning Manager