Case Study: Verisure achieves 5X ROI and 27X increase in leads with Outbrain's Interest Targeting

Verisure Achieves a 5X ROI by Implementing Interest Targeting on Its Native ads Campaigns

Verisure is a leading provider of professionally monitored security solutions with 30 years’ experience and nearly 3 million customers across 14 countries. Operating in Brazil since 2011 and serving over 83,000 Brazilian customers, the company partnered with Outbrain to sustain fast growth by finding new qualified customers and increasing market penetration in both core (São Paulo, Rio de Janeiro) and emerging Brazilian markets.

Outbrain ran native ad campaigns using geo and device targeting combined with Interest Targeting (e.g., Entertainment, Business & Finance, Home & Lifestyle) and then applied Bid Per Section to optimize the best-performing category combinations. The campaign scaled lead volume by more than 27X and delivered a 5X ROI.

Verisure

Rodolfo Araujo

Media Coordinator