Case Study: Elvie achieves increased brand awareness and 900K+ engaged users with Outbrain’s full-stack native solution

Elvie Increases Brand Awareness with Outbrain’s Full Stack Native Solution

Elvie, a femtech company known for the world’s first silent, cordless wearable breast pump, wanted to raise brand awareness and educate nursing mothers about its technology. To reach consumers in discovery mode and drive site traffic, Elvie partnered with Outbrain’s native advertising platform.

Using Outbrain’s full-stack native solution—video, sponsored content and earned media—Elvie delivered memorable creative, engaged audiences across the open web and retargeted interested users down the funnel. Campaign results included a 0.32% CTR for outstream video, a 51% completion rate, 55K+ click-to-watch video views and 900K+ engaged users, with Outbrain helping introduce new users and outperform paid search in driving traffic.

Elvie

Lucia Cisneros

Digital Marketing Manager