Case Study: The E.W. Scripps Company achieves 43% direct revenue growth and 1M extra monthly pageviews with Outbrain Smartfeed

E.W. Scripps Company Maximizes Revenue and Reader Quality with Outbrain Smartfeed

The E.W. Scripps Company, a major independent media group with local TV stations and national content brands, sought to grow revenue and improve reader engagement by delivering a more personalized site experience. Their challenge was to increase monetization across direct and programmatic channels while keeping audiences on-site and boosting loyalty.

Using Outbrain Smartfeed to blend personalized paid and organic recommendations in a continuous discovery feed, Scripps saw strong, sustained gains: a 43% increase in direct revenue and 15% increase in programmatic revenue, substantial lifts in CTR and RPM, roughly one million extra pageviews per month, longer sessions, more pages per visit, and lower bounce rates. The clean, curated feed both maximized ad revenue and improved reader recirculation and engagement.

The E.W. Scripps Company

Brandon Beard

Director, Passive Revenue