Case Study: Visa achieves 270% increase in click-through rates and major audience growth with Outbrain Amplify

How Visa Uses Video Content To Influence Decision-Makers

Visa, the global payments technology company, wanted to reach and influence decision-makers in banks, merchants and governments across Asia Pacific. In 2014 it launched VisaAPnews.asia, a Tumblr newsroom focused on authentic, story-driven video content to showcase Visa’s values and engage its target audiences.

Partnering with Click2View to produce videos and using Outbrain Amplify to distribute them on premium publisher sites, Visa expanded its regional reach and drove traffic from high-quality audiences. The campaign delivered a +270% increase in click-through rates, 95% new visitors daily and more than 75,000 engaged users each day.

Visa

Kris LeBoutillier

Content Director, Asia Pacific at Visa