Case Study: FUNKE Digital achieves 48% RPM lift and new premium revenue streams with Outbrain In-Article Native

FUNKE Digital Opens New Revenue Streams and Increases RPM by 48% with Outbrain In-Article Native

FUNKE Digital, the online publishing arm of the FUNKE Media Group, needed to grow revenue by accessing premium brand budgets and increasing RPM while keeping ad experiences engaging for readers. A long-time Outbrain partner since 2017, FUNKE was open to testing new placements and formats to boost monetization.

They implemented Outbrain’s In-Article Native solution—leveraging Smartad formats (Native Social, Display, Video), smart serving logic and subtle UI personalization—to surface the highest‑yield ads and maximize fill and engagement. The change connected FUNKE to new premium advertiser budgets and delivered strong results: an average 48% RPM lift, a 46% paid CTR lift, and 30–100% RPM increases across core properties.

FUNKE Digital

Alexander Voss

Head of Ad Technology & Monetization