Case Study: Red Bull achieves 96% longer sessions and 47% lower bounce with Outbrain Carousel

Red Bull Strengthens its Storytelling with Outbrain Carousel

Red Bull, a global energy drink and media company, wanted to drive quality traffic to Drive Me Crazy, a six‑episode motorsports series produced in Italy. The challenge was to use a premium format that could showcase the entire series while also spotlighting individual episodes and effectively reach the target audience.

Red Bull tested Outbrain’s Carousel native format across Outbrain’s premium publisher network to present engaging images and copy for each episode. The campaign outperformed expectations: 4 min 42 sec average session duration (+96% vs. objective), 26% bounce rate (‑47%), and 41% of sessions over 30 seconds (+150%).

Red Bull

Ian Talamè

Digital Campaign Manager