Case Study: Vertbaudet achieves a 62% decrease in cost per visit and 50% more conversions with Outbrain Discovery

Vertbaudet, Generating A Qualified Audience For Your E-Commerce Website Through Blogging

Vertbaudet, a European e-commerce retailer specializing in children's fashion, wanted to boost awareness and sales for its flagship "indestructible pants" through a sponsored-blogger campaign. The brand’s two main challenges were to dramatically increase the visibility and readership of paid blog content and to convert blog readers into qualified visitors to the Vertbaudet online store.

Outbrain ran a Discovery campaign that delivered personalized recommendations across premium publishers to reach a qualified audience, amplified the bloggers’ reach beyond their native readership, and used conversion-optimization to route clicks to the highest-performing blogs. The campaign cut cost-per-visit by 62% and drove a 50% lift in unique visitors to the sponsored blogs, plus 40% more traffic and 50% more conversions to vertbaudet.fr.

Vertbaudet

Maud Faulon

Traffic Manager, Vertbaudet