Case Study: Booking.com achieves 35% more completed property registrations and lower cost-per-registration with Outbrain Amplify

Booking.com Increases Down-the-Funnel Conversions with Discovery

Booking.com, the global travel metasearch leader, wanted to grow property-owner registrations after expanding into homes and apartments. While Outbrain Amplify drove large volumes of initial sign-ups (email entry), many users stalled at the first step because the paid-search landing pages didn’t provide enough context or persuasion to continue the registration funnel.

Outbrain created three content-rich, native-style landing page variants with storytelling, testimonials, awards and a dynamic “how much you can earn” estimator, then ran a two-week A/B test. The native pages increased conversion rates by 14% for users reaching 25% of the sign-up and 35% for full registrations, reduced cost-per-registration, and materially improved media cost efficiency by raising consideration and intent.

Booking.com