Case Study: Brooklinen achieves a 50% lower CPA with Outbrain Lookalikes

Brooklinen Uses Outbrain Lookalikes to Deliver a 50% Lower CPA

Brooklinen, a fast-growing direct-to-consumer bedding brand, needed to find and convert new customers efficiently as it scaled. The company’s challenge was to amplify owned and earned content across devices to expose high-quality prospects to its products, drive email signups and ultimately increase purchases.

Brooklinen used Outbrain’s Custom Audiences, Story Sequencing, targeted publisher verticals/demographics and a Lookalike model built from its confirmation-page pixel to reach users with top-performing headlines, images and positive earned media. The campaign delivered strong results: Outbrain traffic converted 15% more users within a day vs. social, achieved 3x lower CPCs, and desktop lookalikes produced a 2.2x higher CVR and a 50% lower CPA.

Brooklinen

Justin Lapidus

General Manager