Case Study: Gray Television achieves higher RPM and organic engagement with Outbrain Smartfeed

Gray TV Drives Organic Engagement and Increases Revenue with Smartfeed

Gray Television, a major publisher with numerous local news sites, sought to boost on-site engagement and grow organic traffic, page views and revenue per mille (RPM) across its sister sites.

By deploying Outbrain’s Smartfeed—an endless stream of content recommendations—and adding homepage video, Gray TV drove more organic clicks and deeper exploration across properties. Results included up to a 69% lift in RPM, up to 175% higher organic CTR, up to 93% higher paid CTR and a 55% RPM gain from homepage video.

Gray Television

Blake Joslyn

Director Of Programmatic And Yield Management