Case Study: Domino’s Singapore achieves 16% lower online ordering CPA with Outbrain

Domino’s Singapore and Media Agency Havas Media Drove a 16% Lower Online Ordering CPA with Outbrain

Domino’s Singapore, working with Havas Media, wanted to drive online sales for its time‑sensitive Sidekicks Combo and reach a new audience of foodies in the discovery moment. The challenge was to amplify the promotion across premium publishers while lowering cost‑per‑acquisition and generating incremental online orders.

Using Outbrain’s native discovery platform, Domino’s bought on a CPC basis and optimized toward orders, layering Predictive Targeting, a fully automatic Conversion Bid Strategy, A/B testing of creative and copy, and device optimization across sites like The Straits Times, ChannelNewsAsia, BBC and Bon Appetit. The campaign delivered a 16% reduction in CPA versus goal, a 17% incremental increase in online orders during the offer period, and a 347% more efficient CPC versus social.

Domino’s

Adam Yeoh

Senior Digital Marketing Manager