Case Study: Hg2 achieves a 17% app download rate with Outbrain

Hg2 Targets IPhone Users, Achieves 17% Download Rate

Hg2 worked with Outbrain to promote its high-quality editorial content about an iPhone travel app, aiming to drive downloads from travelers abroad. The challenge was reaching the right audience with mobile-optimized content and strong calls to action that would encourage users to download the app.

Outbrain amplified Hg2’s content across its network on a cost-per-click basis, targeting only iPhone users likely to be interested in travel-related editorial content. As a result, Outbrain helped Hg2 achieve a 17% app download rate by driving highly targeted, engaged traffic to the app.

Hg2

Tremayne Carew Pole

Publisher & Founder