Case Study: Garmin achieves 235K new users and 35% 60s+ dwell time with Outbrain

How Garmin Used Outbrain to Build a Qualified & Engaged Audience

Garmin, a global leader in navigation and wearable fitness devices, wanted to drive awareness and build a qualified, engaged audience for its branded content hub BeatYesterday.org. The campaign’s goals were to attract new users, lower bounce rates and raise average dwell time to 60 seconds.

Garmin used Outbrain’s Amplify native discovery network to reach 86% of the advertising-relevant 14–49 audience, sending highly targeted traffic to its content. The campaign delivered 235,000 new users and achieved the 60‑second dwell-time goal for 35% of visitors, demonstrating strong engagement and effective targeting.

Garmin

Robin Koch

Online Marketing Manager